Principles of Services Marketing

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9780077097486: Principles of Services Marketing

The third edition of this well-established text provides students with an introduction to marketing to the services sector. It retains the rigour and clarity of the previous edition, but is brought right up-to-date with new data and contemporary illustrative examples. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book. To help students learn and revise key ideas, the text has been enhanced by colour design with key terms highlighted in the text, and study questions and summaries to test their understanding of each chapter.

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About the Author:

Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.

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Palmer, Adrian
Published by McGraw-Hill Education; 3Rev Ed edition
ISBN 10: 0077097483 ISBN 13: 9780077097486
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Palmer, Adrian
Published by McGraw-Hill (2001)
ISBN 10: 0077097483 ISBN 13: 9780077097486
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Book Description McGraw-Hill, 2001. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![9767MG PrincipServicesMarket]. Bookseller Inventory # 007709748300617

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Palmer, Adrian
Published by McGraw-Hill (2001)
ISBN 10: 0077097483 ISBN 13: 9780077097486
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Book Description McGraw-Hill, 2001. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![9767MG PrincipServicesMarket]. Bookseller Inventory # 007709748300617

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ISBN 10: 0077097483 ISBN 13: 9780077097486
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Book Description McGraw-Hill Inc.,US, 2000. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-38-8592008

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