ESSENTIALS OF MARKETING

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9780077098605: ESSENTIALS OF MARKETING
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Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination.

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Geoff Lancaster, Lester Massingham, Ruth Ashford
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Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Condition: New. 4th edition. Language: English . Brand New Book ***** Print on Demand *****. The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Seller Inventory # AAV9780077098605

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Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Condition: New. 4th edition. Language: English . Brand New Book ***** Print on Demand *****.The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. Seller Inventory # AAV9780077098605

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