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David Jobber Foundations of Marketing ISBN 13: 9780077098667

Foundations of Marketing - Softcover

David Jobber

 
9780077098667: Foundations of Marketing
Softcover
ISBN 10: 0077098668 ISBN 13: 9780077098667
Publisher: McGraw-Hill Inc.,US, 2002
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"foundations of marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.

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About the Author:
David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Inc.,US
  • Publication date2002
  • ISBN 10 0077098668
  • ISBN 13 9780077098667
  • BindingPaperback
  • Number of pages384
  • Rating

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