Business Economics (UK Higher Education Business Economics)

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9780077103927: Business Economics (UK Higher Education Business Economics)
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Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.

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Peter Earl, University of Queensland, Australia Tim Wakeley, University of Bath, UK

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Peter Earl, Tim Wakeley
Published by McGraw-Hill Education - Europe, United States (2004)
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Book Description McGraw-Hill Education - Europe, United States, 2004. Paperback. Condition: New. UK ed.. Language: English . Brand New Book. Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. Seller Inventory # AA39780077103927

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Peter Earl, Tim Wakeley
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Book Description McGraw-Hill Education - Europe, United States, 2004. Paperback. Condition: New. UK ed.. Language: English . Brand New Book. Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand. Seller Inventory # AA39780077103927

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Book Description McGraw-Hill Education, 2004. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CM-9780077103927

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Book Description McGraw Hill Higher Education, 2004. Paperback. Condition: Brand New. 592 pages. In Stock. Seller Inventory # __0077103920

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Book Description McGraw-Hill Europe, 2004. Paperback. Condition: New. UK ed.. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0077103920n

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