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David Jobber Foundations of Marketing ISBN 13: 9780077109189

Foundations of Marketing - Softcover

David Jobber

 
9780077109189: Foundations of Marketing
Softcover
ISBN 10: 007710918X ISBN 13: 9780077109189
Publisher: McGraw-Hill Higher Education, 2006
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Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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About the Author:
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.

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  • PublisherMcGraw-Hill Higher Education
  • Publication date2006
  • ISBN 10 007710918X
  • ISBN 13 9780077109189
  • BindingPaperback
  • Edition number2
  • Number of pages384
  • Rating

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