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Synopsis
"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School.
Review
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
"About this title" may belong to another edition of this title.
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Principles and Practice of Marketing
Published by
Mcgraw Hill Higher Education, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002068240
Quantity: 3 available
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Principles and Practice of Marketing
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL10423623
Quantity: 1 available
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Principles and Practice of Marketing
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 5th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP72100398
Quantity: 2 available
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Principles and Practice of Marketing
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-008-02222
Quantity: 1 available
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Principles and practice of marketing.
Published by
London, McGraw-Hill Education, 2007
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Softcover
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Seller rating 5 out of 5 stars
Softcover. 5. ed. 1022 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-4166 9780077114152 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2377851
Quantity: 1 available
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Principles and Practice of Marketing (Fifth Edition)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780077114152. Seller Inventory # 9435107
Quantity: 1 available
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Principles and Practice of Marketing
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0077114159
ISBN 13: 9780077114152
Used
Paperback
Seller: Brit Books, Milton Keynes, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 2275810
Quantity: 1 available