Relationship Marketing (UK Higher Education Business Marketing)

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9780077114220: Relationship Marketing (UK Higher Education Business Marketing)

Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented.

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About the Author:

Tracy Harwood, Senior Research Fellow and National Teacher Fellow within the Institute of Creative Technologies at De Montfort University Tony Garry, is a Senior Lecturer in the Department of Marketing at De Montfort University Anne Broderick, is a Principal Lecturer in the Department of Marketing at De Montfort University

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Tracy Harwood, Anne J. Broderick, Tony Garry
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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key Features - A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement - Coverage of contemporary issues and topics including technology and virtual communities - The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners. Bookseller Inventory # AA39780077114220

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Tracy Harwood, Tony Garry, Anne J Broderick
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Tracy Harwood, Anne J. Broderick, Tony Garry
Published by McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0077114221 ISBN 13: 9780077114220
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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.Key features: a wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement; coverage of contemporary issues and topics including technology and virtual communities; and, the contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject. Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners. Bookseller Inventory # AA39780077114220

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Book Description McGraw-Hill Education, 2008. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780077114220

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Book Description 2008. Paperback. Book Condition: New. Paperback. This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Mark.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 264 pages. 0.001. Bookseller Inventory # 9780077114220

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