Relationship Marketing

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9780077114220: Relationship Marketing
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Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented.

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About the Author:

Tracy Harwood, Senior Research Fellow and National Teacher Fellow within the Institute of Creative Technologies at De Montfort University Tony Garry, is a Senior Lecturer in the Department of Marketing at De Montfort University Anne Broderick, is a Principal Lecturer in the Department of Marketing at De Montfort University

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Tracy G. Harwood; Tony Garry
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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Condition: New. Language: English . Brand New Book. This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key Features - A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement - Coverage of contemporary issues and topics including technology and virtual communities - The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners. Seller Inventory # AA39780077114220

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Tracy Harwood, Anne J. Broderick, Tony Garry
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Book Description McGraw-Hill Education - Europe, United States, 2010. Paperback. Condition: New. Language: English . Brand New Book. This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key Features - A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement - Coverage of contemporary issues and topics including technology and virtual communities - The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners. Seller Inventory # AA39780077114220

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Book Description McGraw-Hill Education / Europe, Middle East & Africa, 2008. Paperback. Condition: New. Relationship Marketing Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Seller Inventory # 1111-9780077114220

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Book Description McGraw-Hill Education. Paperback. Condition: New. 266 pages. Dimensions: 9.6in. x 7.4in. x 0.7in.This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. Key features: a wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement; coverage of contemporary issues and topics including technology and virtual communities; and, the contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subject. Designed specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780077114220

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