Economics for Business

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9780077114510: Economics for Business

"Economics for Business", second edition is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems, using a unique approach that starts with the business problem before employing economics as the solution. Key economic theories are therefore clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The supporting features and exercises allow students to consolidate their learning and equip them with the economic tools to confront real business situations.

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About the Author:

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984, and an adviser to the Bank of England, the treasury and the IMF. Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry.

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Begg, David K.H.; Ward, Damian
Published by McGraw Hill Higher Education (2006)
ISBN 10: 0077114515 ISBN 13: 9780077114510
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Begg, David K.H.; Ward, Damian
Published by McGraw Hill Higher Education (2006)
ISBN 10: 0077114515 ISBN 13: 9780077114510
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