Business Research Methods

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9780077117450: Business Research Methods

"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

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About the Author:

Boris Blumberg is Assistant Professor in the Department of Organization and Strategy at the University of Maastricht.

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Blumberg, Boris
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