Laforet, Sylvie Managing Brands

ISBN 13: 9780077117481

Managing Brands

4 avg rating
( 1 ratings by GoodReads )
 
9780077117481: Managing Brands

Managing Brand: A Contemporary Perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle. Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including: brand equity- what brands are worth to companies and how they can be valued; building brands and building the business- how brands contribute the success of corporations and companies; how branding has moved out of marketing and up the corporate agenda, becoming a strategic issue that concerns senior managers and business leaders; and the role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 91.98
US$ 64.71

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Laforet, Sylvie
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 260 x 194 mm. Language: English . Brand New Book. Managing Brand: a Contemporary Perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today s business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle. Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today s brand manager, including: Brand equity - what brands are worth to companies and how they can be valued; Building brands and building the business - how brands contribute the success of corporations and companies; How branding has moved out of marketing and up the corporate agenda, becoming a strategic issue that concerns senior managers and business leaders; and the role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Bookseller Inventory # AA39780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.71
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Laforet, Sylvie
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 260 x 194 mm. Language: English . Brand New Book. Managing Brand: a Contemporary Perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today s business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle. Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today s brand manager, including: Brand equity - what brands are worth to companies and how they can be valued; Building brands and building the business - how brands contribute the success of corporations and companies; How branding has moved out of marketing and up the corporate agenda, becoming a strategic issue that concerns senior managers and business leaders; and the role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Bookseller Inventory # AA39780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.74
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Laforet, Sylvie
Published by McGraw-Hill Education - Europe 2009-11-01, London (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New paperback Quantity Available: > 20
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe 2009-11-01, London, 2009. paperback. Book Condition: New. Bookseller Inventory # 9780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.41
Convert Currency

Add to Basket

Shipping: US$ 5.57
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Laforet, Sylvie
Published by McGraw-Hill Education - Europe (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Softcover Quantity Available: 1
Rating
[?]

Book Description McGraw-Hill Education - Europe, 2009. Book Condition: New. 2009. Paperback. Looks at brand management and strategy and the pivotal role of branding in today's business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Num Pages: 560 pages, black & white illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 260 x 195 x 22. Weight in Grams: 916. . . . . . . Bookseller Inventory # V9780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.43
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

5.

Laforet, Sylvie
Published by McGraw-Hill Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Quantity Available: 8
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2009. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.14
Convert Currency

Add to Basket

Shipping: US$ 11.14
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Laforet, Sylvie
Published by McGraw-Hill Education - Europe
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Softcover Quantity Available: 1
Seller
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education - Europe. Book Condition: New. 2009. Paperback. Looks at brand management and strategy and the pivotal role of branding in today's business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Num Pages: 560 pages, black & white illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 260 x 195 x 22. Weight in Grams: 916. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Laforet, Sylvie
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity Available: 1
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: New. Not Signed; Managing Brand: a Contemporary Perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how. book. Bookseller Inventory # ria9780077117481_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.55
Convert Currency

Add to Basket

Shipping: US$ 4.13
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Laforet, Sylvie
Published by McGraw-Hill Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0077117484

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 84.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Laforet, Sylvie
Published by McGraw-Hill Higher Education (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Softcover Quantity Available: 1
Seller
Rating
[?]

Book Description McGraw-Hill Higher Education, 2009. Book Condition: New. Bookseller Inventory # EA9780077117481

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 83.93
Convert Currency

Add to Basket

Shipping: US$ 5.35
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Laforet, Sylvie
Published by Mcgrawhill Education
ISBN 10: 0077117484 ISBN 13: 9780077117481
New Paperback Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Mcgrawhill Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # __0077117484

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 81.87
Convert Currency

Add to Basket

Shipping: US$ 7.43
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book