Sylvie Laforet Managing Brands

ISBN 13: 9780077117481

Managing Brands

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9780077117481: Managing Brands

Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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Sylvie Laforet
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0077117484 ISBN 13: 9780077117481
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Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today s business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle. Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today s brand manager, including: * Brand equity- what brands are worth to companies and how they can be valued * Building brands and building the business- how brands contribute the success of corporations and companies * The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Bookseller Inventory # AA39780077117481

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Sylvie Laforet
Published by McGraw-Hill Education - Europe, United States (2009)
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Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today s business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle. Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today s brand manager, including: * Brand equity- what brands are worth to companies and how they can be valued * Building brands and building the business- how brands contribute the success of corporations and companies * The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Bookseller Inventory # AA39780077117481

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Book Description McGraw-Hill Education 2009-11-16, London, 2009. paperback. Book Condition: New. Bookseller Inventory # 9780077117481

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Book Description McGraw-Hill Education, 2009. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780077117481

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Laforet, Sylvie
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Book Description McGraw-Hill Education - Europe, 2009. Book Condition: New. 2009. Paperback. Looks at brand management and strategy and the pivotal role of branding in today's business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Num Pages: 560 pages, black & white illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 260 x 195 x 22. Weight in Grams: 916. . . . . . . Bookseller Inventory # V9780077117481

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Laforet, Sylvie
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Book Description McGraw-Hill Education - Europe. Book Condition: New. 2009. Paperback. Looks at brand management and strategy and the pivotal role of branding in today's business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Num Pages: 560 pages, black & white illustrations. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 260 x 195 x 22. Weight in Grams: 916. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077117481

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Book Description McGraw-Hill Higher Education. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780077117481

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Book Description McGraw-Hill Education, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M0077117484

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