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"The Business Environment" offers a comprehensive introduction to the factors at work in today's business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on; political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment. Plus, reflecting the continuing evolution of the business environment, this book includes new and up-to-date coverage of: business ethics; cultural identity; the emerging economic power of China and India; data privacy; and climate change. Each chapter contains mini case vignettes that use real life examples to illustrate business environment issues. In additions you'll find a full case study at the end of each chapter, as well as five extended cases studies at the back of the book. Companies featured include: Thomas Cook, Ford and 3. In addition to its reader friendly writing style, this book boasts a full range of learning tools. Each chapter includes: Learning Objectives, Thinking around the Subject boxes, Case Studies, Review Questions, Activities and Further Reading. An Online Learning Centre accompanies "The Business Environment" by Adrian Palmer and Bob Hartley. As well as Lecturer's Resources this site includes the following resources for students: multiple choice self-test questions; web Links; and a glossary.
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The Business Environment
Ian Worthington and Chris Britton
In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its sixth edition, this bestselling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.
How do changing, and often unpredictable, economic or political conditions impact on business?
What role do environmental responsibility and ethics have to play in business decisions?
How are business organisations affected by globalisation?
Using well-known examples and case studies from a broad range of organisations, this sixth edition of The Business Environment addresses these key questions and many more. A brand new chapter on the global context of business, together with new International Business in Action case studies, illustrates the global nature of today’s world of business.
Ian Worthington is Professor of Corporate Sustainability, and Chris Britton is Principal Lecturer, in the Department of Strategy and Management at Leicester Business School, De Montfort University.About the Author:
Adrian Palmer is Professor of Marketing at the University of Wales, Swansea. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
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Book Description McGraw-Hill Higher Education, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P11007711972X
Book Description McGraw-Hill Education. Soft cover. Condition: New. New, 6th Edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 007711972X