David Jobber Foundations of Marketing

ISBN 13: 9780077121907

Foundations of Marketing

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9780077121907: Foundations of Marketing

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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About the Author:

David Jobber is Professor of Marketing at the University of Bradford School of Management. John Fahy is Professor of Marketing at the University of Limerick, Ireland.

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Jobber, David
Published by Mcgraw Hill Higher Education (2009)
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Book Description Mcgraw Hill Higher Education, 2009. Book Condition: New. Solid grounding in the fundamentals of comtemporary marketing, with examples designed to educate and inspire. Companies covered include Persil, Zara, Nivea and Pret a Manger. Bookseller Inventory # 1926484

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Book Description McGraw-Hill Higher Education, 2009. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-225-20-5669005

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Fahy John Jobber David
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 384. Bookseller Inventory # 5778088

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