David Jobber Foundations of Marketing

ISBN 13: 9780077121907

Foundations of Marketing

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9780077121907: Foundations of Marketing
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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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About the Author:

David Jobber is Professor of Marketing at the University of Bradford School of Management. John Fahy is Professor of Marketing at the University of Limerick, Ireland.

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Other Popular Editions of the Same Title

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