Principles of Economics

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9780077122294: Principles of Economics

Avoiding excessive reliance on formal mathematical derivations, "Frank and Bernanke 2e" presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions and exercises. The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

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The text seeks to teach introductory students core economic concepts - the essence of economics - without overwhelming them with details. "Principles of Economics" presents the material in an intuitive way that avoids excessive maths. The authors introduce a short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they've learned. The text seeks to create "economic naturalists"; that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

About the Author:

Moore McDowell and Rodney Thom are both based at University College Dublin, Ireland.

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McDowell, Moore, Rodney Thom and Robert H. Frank:
Published by Mcgraw-Hill Higher Education, 01.03.2006. (2006)
ISBN 10: 0077122291 ISBN 13: 9780077122294
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Book Description Mcgraw-Hill Higher Education, 01.03.2006., 2006. Book Condition: Neu. neu, noch in Schutzfolie, Versand spätestens am nächsten Werktag Palette 17 Sprache: Englisch Gewicht in Gramm: 1645 25,9 x 19,6 x 3,3 cm, Taschenbuch. Bookseller Inventory # 131717

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