This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
"synopsis" may belong to another edition of this title.
Professor Pervez N. Ghauri teaches International Marketing and International Business at King's College London.
"About this title" may belong to another edition of this title.
Book Description The McGraw-Hill Company. Condition: New. pp. 728 3rd European Edition. Seller Inventory # 263662461
Book Description The McGraw-Hill Company. Condition: New. pp. 728. Seller Inventory # 4218274
Book Description McGraw-Hill Higher Education. PAPERBACK. Condition: New. 0077122852 New Condition. Seller Inventory # NEW99.3025437
Book Description McGraw-Hill Higher Education, 2010. Condition: New. book. Seller Inventory # M0077122852
Book Description MGH, 2010. Paperback. Condition: New. Seller Inventory # KSK-9780077122850