Jobber, David Foundations of Marketing

ISBN 13: 9780077125486

Foundations of Marketing

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9780077125486: Foundations of Marketing

"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.

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About the Author:

David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.

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