David Jobber Foundations of Marketing

ISBN 13: 9780077125608

Foundations of Marketing

3.46 avg rating
( 24 ratings by Goodreads )
 
9780077125608: Foundations of Marketing
View all copies of this ISBN edition:
 
 

The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.

"synopsis" may belong to another edition of this title.

About the Author:

David Jobber is Professor of Marketing at the University of Bradford School of Management. John Fahy is Professor of Marketing at the University of Limerick, Ireland.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780077098667: Foundations of Marketing

Featured Edition

ISBN 10:  0077098668 ISBN 13:  9780077098667
Publisher: McGraw-Hill Inc.,US, 2002
Softcover

9780077109189: Foundations of Marketing

McGraw..., 2006
Softcover

9780070634817: Foundations of Marketing

McGraw..., 2009
Softcover

9780077122287: Foundations of Marketing

McGraw..., 2006
Softcover

9780077121907: Foundations of Marketing

McGraw..., 2009
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Jobber, David
Published by McGraw-Hill Higher Education
ISBN 10: 0077125606 ISBN 13: 9780077125608
New PAPERBACK Quantity Available: 10
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Higher Education. PAPERBACK. Condition: New. 0077125606 Brand New,Paperback ,printed in english , Ready to ship, fast delivery (5-8 busienss days ) worldwide. Seller Inventory # MAMA11751

More information about this seller | Contact this seller

Buy New
US$ 22.65
Convert currency

Add to Basket

Shipping: US$ 4.90
Within U.S.A.
Destination, rates & speeds

2.

Jobber, David
Published by McGraw-Hill Higher Education
ISBN 10: 0077125606 ISBN 13: 9780077125608
New PAPERBACK Quantity Available: 10
Seller:
Heidle S
(NEW MARSKE, REDCA, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Higher Education. PAPERBACK. Condition: New. 0077125606 Brand New , Paperback , we ship from UK , EU ,fast delivery wordwide ( 5-8 business days ). Seller Inventory # BTB11486

More information about this seller | Contact this seller

Buy New
US$ 23.87
Convert currency

Add to Basket

Shipping: US$ 5.72
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Jobber D.
ISBN 10: 0077125606 ISBN 13: 9780077125608
New Quantity Available: 2
Seller:
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Condition: New. This is Brand NEW. Seller Inventory # CBS-10122018-13338

More information about this seller | Contact this seller

Buy New
US$ 25.20
Convert currency

Add to Basket

Shipping: US$ 10.26
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

4.

Jobber D.
ISBN 10: 0077125606 ISBN 13: 9780077125608
New Softcover Quantity Available: 5
International Edition
Seller:
PLYSH STORE
(South Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. New Paperback International Edition. Same ISBN as per description. Books in English. Perfect Condition. 100% Customer Satisfaction. Ships Fast. Delivery within 4 - 5 days. Seller Inventory # 0077125606-1102018

More information about this seller | Contact this seller

Buy New
US$ 32.59
Convert currency

Add to Basket

Shipping: US$ 5.13
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

5.

Jobber D.
Published by Mcgrawhill Sp
ISBN 10: 0077125606 ISBN 13: 9780077125608
New Softcover Quantity Available: 1
International Edition
Seller:
East West Academic Books LLC
(Burlington, NC, U.S.A.)
Rating
[?]

Book Description Mcgrawhill Sp. Condition: New. New, International Edition.Softcover. , Contents are same as US Edition, Black and White print, Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABESTOCK3461

More information about this seller | Contact this seller

Buy New
US$ 40.34
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

David Jobber
Published by McGraw-Hill Higher Education (2010)
ISBN 10: 0077125606 ISBN 13: 9780077125608
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Higher Education, 2010. Condition: New. book. Seller Inventory # M0077125606

More information about this seller | Contact this seller

Buy New
US$ 49.88
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds