The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.
"synopsis" may belong to another edition of this title.
David Jobber is Professor of Marketing at the University of Bradford School of Management. John Fahy is Professor of Marketing at the University of Limerick, Ireland.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Higher Education, 2010. Book Condition: Good. 3rd Revised edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP31849465
Book Description McGraw-Hill Higher Education, 2009. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Third edition. Bookseller Inventory # BBI2179939
Book Description McGraw-Hill Higher Education, 2010. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-133-60-2061002