Marketing Management

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9780077146047: Marketing Management

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Homburg, Homburg
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Christian Homburg, Sabine Kuester, Harley Krohmer
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Book Description McGraw-Hill Education - Europe, United States, 2013. Paperback. Book Condition: New. 2nd Revised edition. 103 x 77 mm. Language: English . Brand New Book. Bookseller Inventory # AA39780077146047

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Christian Homburg, Sabine Kuester, Harley Krohmer
Published by McGraw-Hill Education - Europe 2012-12-01, London (2012)
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Book Description McGraw-Hill Education - Europe 2012-12-01, London, 2012. paperback. Book Condition: New. Bookseller Inventory # 9780077146047

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Christian Homburg, Sabine Kuester, Harley Krohmer
Published by McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Book Description McGraw-Hill Education - Europe, United States, 2013. Paperback. Book Condition: New. 2nd Revised edition. 103 x 77 mm. Language: English . Brand New Book. Bookseller Inventory # AA39780077146047

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Homburg, Christian; Kuester, Sabine; Krohmer, Harley
Published by McGraw-Hill Education (2012)
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Book Description McGraw-Hill Education, 2012. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780077146047

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Christian Homburg, Sabine Kuester, Harley Krohmer
Published by McGraw-Hill Higher Education 2012-12-01 (2012)
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Book Description McGraw-Hill Higher Education 2012-12-01, 2012. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01144374

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Homburg, Christian / Kuester, Sabine
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Book Description Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | A Contemporary Perspective | Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world.The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. | Format: Paperback | Language/Sprache: english | 1228 gr | 260x197x23 mm | 641 pp. Bookseller Inventory # K9780077146047

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Christian Homburg
Published by Mcgraw-Hill Education Ltd Jan 2013 (2013)
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Book Description Mcgraw-Hill Education Ltd Jan 2013, 2013. Taschenbuch. Book Condition: Neu. 261x197x27 mm. Neuware - Christian Homburg holds a B.Sc. and M.Sc. in Mathematics and Business Administration and a Ph.D. in Business. From 1989 to 1992 he worked in the industry, serving as a director for strategic planning, marketing and controlling in an international company. In 1995, he received his habilitation degree and soon afterwards, he joined the faculty at the private Koblenz School of Corporate Management (WHU Koblenz in Vallendar, Germany) as a Professor of Marketing. Since 1999, he is on the faculty at the University of Mannheim. Prof. Dr. Christian Homburg is currently serving as co-chair of the marketing department and as the director of the Institute for Market-Oriented Management (IMU). In 2006, he received an honorary doctor from the Copenhagen Business School. His research interests include market-oriented management, customer relationship management and sales management. He has published numerous articles in the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing, and is author of many books. Professor Homburg is also founder and chair of the Advisory Board of Professor Homburg & Partner. Since 1991, this company has been consulting on marketing and sales management with major firms in Europe and USA including BASF, Bosch, Degussa, DaimlerChrysler, Deutsche Bank, Dresdner Bank, E.ON, Heidelberger Druckmaschinen, Pfizer, Roche, RWE, Shell, Siemens, St. Gobain and ThyssenKrupp. 641 pp. Englisch. Bookseller Inventory # 9780077146047

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Homburg, Christian; Kuester, Sabine; Krohmer, Harley
Published by McGraw Hill Higher Education (2012)
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Irish Booksellers
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Book Description McGraw Hill Higher Education, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 0077146042

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Christian Homburg
Published by Mcgraw-Hill Education Ltd Jan 2013 (2013)
ISBN 10: 0077146042 ISBN 13: 9780077146047
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Book Description Mcgraw-Hill Education Ltd Jan 2013, 2013. Taschenbuch. Book Condition: Neu. 261x197x27 mm. Neuware - Christian Homburg holds a B.Sc. and M.Sc. in Mathematics and Business Administration and a Ph.D. in Business. From 1989 to 1992 he worked in the industry, serving as a director for strategic planning, marketing and controlling in an international company. In 1995, he received his habilitation degree and soon afterwards, he joined the faculty at the private Koblenz School of Corporate Management (WHU Koblenz in Vallendar, Germany) as a Professor of Marketing. Since 1999, he is on the faculty at the University of Mannheim. Prof. Dr. Christian Homburg is currently serving as co-chair of the marketing department and as the director of the Institute for Market-Oriented Management (IMU). In 2006, he received an honorary doctor from the Copenhagen Business School. His research interests include market-oriented management, customer relationship management and sales management. He has published numerous articles in the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing, and is author of many books. Professor Homburg is also founder and chair of the Advisory Board of Professor Homburg & Partner. Since 1991, this company has been consulting on marketing and sales management with major firms in Europe and USA including BASF, Bosch, Degussa, DaimlerChrysler, Deutsche Bank, Dresdner Bank, E.ON, Heidelberger Druckmaschinen, Pfizer, Roche, RWE, Shell, Siemens, St. Gobain and ThyssenKrupp. 641 pp. Englisch. Bookseller Inventory # 9780077146047

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