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9780077146047-MARKETING MANAGEMENT: A CONTEMPORARY PERSPECTI
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- PublisherMcGraw-Hill Europe
- Publication date2012
- ISBN 10 0077146042
- ISBN 13 9780077146047
- BindingPaperback
- Edition number2
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management
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(2012)
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Marketing Management: A Contemporary Perspective
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McGraw-Hill Higher Education
(2012)
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Book Description Paperback. Condition: Brand New. 2nd edition. 10.24x7.64x1.10 inches. In Stock. Seller Inventory # __0077146042
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Marketing Management
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Mcgraw-Hill Education Ltd Jan 2013
(2013)
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Book Description Taschenbuch. Condition: Neu. Neuware -Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. 641 pp. Englisch. Seller Inventory # 9780077146047
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Marketing Management
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Mcgraw-Hill Education Ltd Jan 2013
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ISBN 10: 0077146042
ISBN 13: 9780077146047
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Book Description Taschenbuch. Condition: Neu. Neuware -Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe. 641 pp. Englisch. Seller Inventory # 9780077146047
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