Learning Aid to accompany Essentials of Marketing

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9780077246433: Learning Aid to accompany Essentials of Marketing

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing

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Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077246438 ISBN 13: 9780077246433
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Book Description McGraw-Hill/Irwin, 2009. Paperback. Book Condition: New. 12. Bookseller Inventory # DADAX0077246438

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Perreault, Jr., William; Cannon, Joseph; McCarthy, E. Jerome
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0077246438 ISBN 13: 9780077246433
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Book Description McGraw-Hill/Irwin, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0077246438

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