This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing
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Book Description McGraw-Hill/Irwin, 2009. Paperback. Book Condition: New. 12. Bookseller Inventory # DADAX0077246438