Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Book Description McGraw-Hill/Irwin, 2008. Loose Leaf. Book Condition: New. Still in the Original Shrinkwrap!!! Brand New Text!!! Never Been Used!!! THIS IS THE LOOSELEAF BINDER VERSION!!!. Bookseller Inventory # 63678
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