Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook... OneVoice... OneVision
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Book Description U.S.A.: McGraw-Hill/Irwin, 2012. Soft cover. Book Condition: New. International Edition. New, International Edition, 1st Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0077324455
Book Description McGraw-Hill/Irwin, 2012. Softcover. Book Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # C9780077324452
Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0077324455
Book Description McGraw-Hill Higher Education, 2012. Paperback. Book Condition: Brand New. 1st edition. 416 pages. 10.30x7.60x0.60 inches. In Stock. Bookseller Inventory # zk0077324455
Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # 0077324455