Connect 1-Semester Access Card for Marketing

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9780077441821: Connect 1-Semester Access Card for Marketing
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Connect® Marketing McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Marketing. A seamless integration of an eBook and Connect Marketing, Connect provides all of the Connect Marketing features plus the following:

  • An integrated eBook, allowing for anytime, anywhere access to the textbook.
  • Dynamic links between the problems or questions you assign to your students and the location in the eBook where that problem or question is covered.
  • A powerful search function to pinpoint and connect key concepts in a snap.

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About the Author:

William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.

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