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Connect® Marketing McGraw-Hill reinvents the textbook learning experience for the modern student with Connect Marketing. A seamless integration of an eBook and Connect Marketing, Connect provides all of the Connect Marketing features plus the following:
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William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
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Book Description McGraw-Hill Education, 2012. Cards. Condition: New. Never used!. Seller Inventory # P110077441826