Loose-leaf Marketing

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9780077451004: Loose-leaf Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

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Grewal, Dhruv; Levy, Michael
Published by McGraw-Hill/Irwin (2011)
ISBN 10: 0077451007 ISBN 13: 9780077451004
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Grewal, Dhruv; Levy, Michael
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ISBN 10: 0077451007 ISBN 13: 9780077451004
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Book Description McGraw Hill, USA, 2011. Softcover Loose-Leaf. Book Condition: New. Third Edition. NEW! Still in shrink wrap! Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077451007. ISBN/EAN: 9780077451004. Pictures of this item not already displayed here available upon request. Inventory No: 1561042686. Bookseller Inventory # 1561042686

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Grewal, Dhruv; Levy, Michael
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Grewal, Dhruv; Levy, Michael
Published by McGraw Hill, USA (2011)
ISBN 10: 0077451007 ISBN 13: 9780077451004
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Book Description McGraw Hill, USA, 2011. Loose-leaf. Book Condition: New. NEW! Still in shrink wrap! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077451007. ISBN/EAN: 9780077451004. Pictures of this item not already displayed here available upon request. Inventory No: 1561042552. Bookseller Inventory # 1561042552

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Grewal, Dhruv; Levy, Michael
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