Financial Accounting in the Context of Real Business Fundamentals of Financial Accounting, 3e, by Phillips/Libby/Libby offers an innovative student-centered approach, unique and interactive pedagogical tools, and compelling instructor and student resources. No other financial text presents financial accounting in such a clear and student-friendly manner. Students are introduced to financial accounting using an appropriate mix of conversational wording, clear and concise presentations, and everyday examples. Each chapter makes financial accounting come alive by using a real company whose products and services are popular with students. Students learn financial accounting concepts through the use of examples from such companies as American Eagle (clothing), Activision (video games), Skechers (shoes), and Under Amour (sportswear). Several tools help reinforce the concepts discussed in the text. Coach's Tips and You Should Know are innovative and student-friendly pedagogical features appearing in the margins to reinforce concepts in the text as well offering helpful insight.
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Book Description McGraw Hill Learning Solutions, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # 007745412X