Connect Access Card for Crafting & Executing Strategy: The Quest for Competitive Advantage

Thompson, Arthur; Gamble, John; Strickland III, A. J.

ISBN 10: 0077462823 ISBN 13: 9780077462826

Publisher: McGraw-Hill/Irwin, 2011

Synopsis

Connect Management® is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Connect allows instructors to assign auto-graded chapter-end Illustration Capsule Mini Cases and selected cases, thereby enabling you to easily assess the learning that has occurred. Students apply what they've learnt and receive immediate feedback. Ask your McGraw-Hill rep for a demo today.

About this title

About the Author:

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.

Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.

Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2011
• ISBN 10: 0077462823
• ISBN 13: 9780077462826
• Binding: Printed Access Code