Electronic Media: An Introduction

0 avg rating
( 0 ratings by GoodReads )
 
9780077481414: Electronic Media: An Introduction

Provides a straightforward account of the radio and television industries and their history, structure, programming practices, equipment, distribution networks, business practices and the laws and regulations surrounding the industry. Included in this ninth edition is coverage of multimedia and virtual reality and new information on successful and unsuccessful innovative programming for the nineties. There are discussions of the many economic, political and cultural factors that are influencing the growth of international telecommunications in various countries, and up-to-date information on the radio and television systems in various countries, including Russia, Swaziland, Saudi Arabia, China, Japan and Brazil is provided.

"synopsis" may belong to another edition of this title.

About the Author:

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization’s Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gross, Lynne S.
Published by McGraw-Hill (2009)
ISBN 10: 0077481410 ISBN 13: 9780077481414
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 77481410

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 102.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Gross, Lynne S.
Published by McGraw-Hill (2009)
ISBN 10: 0077481410 ISBN 13: 9780077481414
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2009. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-261-01-6876006

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 123.81
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds