Electronic Media: An Introduction

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9780077481414: Electronic Media: An Introduction

This text aims to provide up-to-date information on broadcasting, electronic media, telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations. New sections introduce a range of technologies including the World Wide Web and multimedia forms such as virtual reality and a new chapter shows how organizations such as businesses and educational institutions use elctronic media.

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About the Author:

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization's Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

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