Loose-Leaf for Strategic Management: Concepts

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9780077497446: Loose-Leaf for Strategic Management: Concepts

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook... OneVoice... OneVision

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Frank Rothaermel
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0077497449 ISBN 13: 9780077497446
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Frank Rothaermel
Published by McGraw-Hill Education (2012)
ISBN 10: 0077497449 ISBN 13: 9780077497446
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Frank Rothaermel
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0077497449 ISBN 13: 9780077497446
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Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: Brand New. unbnd edition. 400 pages. 9.75x7.75x0.75 inches. In Stock. Bookseller Inventory # zk0077497449

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