George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. Book Condition: Good. Good copy ready to ship same or next day! May not include supplemental materials such as CDs and access codes. Cover shows normal wear and pages contain some marking/highlighting. Bookseller Inventory # ING-2900077499852
Book Description McGraw-Hill/Irwin. Book Condition: Good. 0077499859 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0077499859Z3
Book Description MCGRAW HILL BOOK CO, 2011. HRD. Book Condition: Used - Very Good. Used - Very Good Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # I0-9780077499853
Book Description Book Condition: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Bookseller Inventory # 111642
Book Description MCGRAW HILL BOOK CO, 2011. HRD. Book Condition: Used - Very Good. Used - Very Good Book. Shipped from US in 4 to 14 days (standard) 3 to 8 days (expedited). Established seller since 2000. Bookseller Inventory # I0-9780077499853
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800774998534.0
Book Description McGraw-Hill/Irwin, 2011. Hardcover. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory # 0077499859D