Essentials of Marketing 12th Edition (A Marketing Strategy Planning Approach, 12)

 
9780077503833: Essentials of Marketing 12th Edition (A Marketing Strategy Planning Approach, 12)

Table of Contents Chapter 1: Marketing's Value to Customers, Firms, and Society Chapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing Environment Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning Chapter 5: Final Consumers and Their Buying Behavior Chapter 6: Business and Organizational Customers and Their Buying Behavior Chapter 7: Improving Decisions with Marketing Information Chapter 8: Elements of Product Planning for Goods and Services Chapter 9: Product Management and New-Product Development Chapter 10: Place and Development of Channel Systems Chapter 11: Distribution Customer Service and Logistics Chapter 12: Retailers, Wholesalers, and Their Strategy Planning Chapter 13: Promotion-Introduction to Integrated Marketing Communications Chapter 14: Personal Selling and Customer Service Chapter 15: Advertising, Publicity, and Sales Promotion Chapter 16: Pricing Objectives and Policies Chapter 17: Price Setting in the Business World Chapter 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A - Economics Fundamentals Appendix B - Marketing Arithmetic Appendix C - Career Planning in Marketing

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E. Jerone McCarthy; Joseph P. Cannon; Jr. William D. Perreault
Published by McGraw Hill Learning Solutions (2010)
ISBN 10: 007750383X ISBN 13: 9780077503833
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Irish Booksellers
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Book Description McGraw Hill Learning Solutions, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 007750383X

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