This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN: 9780077713164.
"synopsis" may belong to another edition of this title.
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110077506553
Book Description McGraw-Hill Education, 2013. Paperback. Book Condition: New. Brand New!. Bookseller Inventory # VIB0077506553
Book Description McGraw-Hill Education, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M0077506553
Book Description Irwin Professional Pub, 2013. Paperback. Book Condition: Brand New. 2nd unbnd edition. 597 pages. 10.50x8.25x1.00 inches. In Stock. Bookseller Inventory # 0077506553