Loose Leaf Business: Connecting Principles to Practice - Softcover

Nickels, William; McHugh, James; McHugh, Susan

Softcover

ISBN 10: 0077506553 ISBN 13: 9780077506551

Publisher: McGraw-Hill Education, 2013

Synopsis

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN: 9780077713164.

About this title

About the Author:

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2013
• ISBN 10: 0077506553
• ISBN 13: 9780077506551
• Binding: Paperback
• Edition number: 2
• Number of pages: 800