Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new '7th edition' continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. This text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. This text provides a balanced treatment of strategic, 'how to,' and conceptual material, in a highly readable and interesting format. 'The seventh edition' continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and, legal, ethical and cooperate social responsibility issues. Students indicate that this text is a 'good read' because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
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Michael Levy , PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Barton A. Weitz , PhD, received an undergraduate degree in electrical engineering from MIT and an MBA and a PhD in business administration from Stanford University. He has been a member of the faculty at the UCLA Graduate School of Business and the Wharton School at the University of Pennsylvania and is presently the JCPenney Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida.
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Book Description Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 30228
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Book Description McGraw-Hill/Irwin, 2011. Hardcover. Book Condition: New. 8. Bookseller Inventory # DADAX0077507908
Book Description McGraw-Hill/Irwin, 2011. Hardcover. Book Condition: New. book. Bookseller Inventory # 0077507908