View all copies of this ISBN edition:

Connect® Marketing is an online assignment and assessment solution that connects students with the tools and resources they’ll need to achieve success. McGraw-Hill Connect Marketing helps prepare students for their future by enabling faster learning, more efficient studying, and higher retention of knowledge. Connect Marketing offers you and your students powerful tools and features that optimize your time and energies, enabling you to focus on course content, teaching, and student learning. Connect Marketing also offers a wealth of content resources for both instructors and students. This state-of-the-art, thoroughly tested system supports you in preparing students for the world that awaits. For more information about Connect, go to, or contact your local McGraw-Hill sales representative for access to an instructor account. Features of Connect are:

  • LearnSmart ensures your students are learning faster, studying more efficiently, and retaining more knowledge. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students' self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience.
  • Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, stimulate critical thinking, and reinforce key concepts. Instructors can customize these activities and monitor student progress.
The following 5 types of Interactive Applications were developed within Connect Marketing based on book-specific content.
  1. VIDEO CASE: Each Video Case contains a 4-5 minute video profile of a real company/situation. As the video plays, the student is asked a series of multiple choice questions requiring him/her to relate chapter concepts to the video. This exercise is designed to engage the student through engaging interactive content that goes beyond basic recall and multiple choice.
  2. DRAG AND DROP - Chart Population: Chart Population exercises require students to categorize information by assigning items to specific fields within a chart.
  3. DRAG AND DROP – Sequencing Activity: Each sequencing activity begins with a written overview of a topic from the text. The student is then provided with a list of items that represent each of the steps of the overall process that he/she must place in order on the provided timeline. If applicable, a 2nd task will be to assign the appropriate actions to each task.
  4. CASE ANALYSIS: Case Analysis Activities are designed to reinforce comprehension and application of key chapter concepts within the context of a case. Each case is based on a specific case/example from the text that illustrates key concepts from the chapter.
  5. DECISION GENERATOR: Decision Generators present students with 2-3 concepts from the text and a written case study that illustrates the concepts presented. The student will then answer a series of questions to either predict what the company will do or reach a decision on a certain issue.

"synopsis" may belong to another edition of this title.

About the Author:

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

"About this title" may belong to another edition of this title.

(No Available Copies)

Search Books:

Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want