Loose Leaf for Advertising and Promotion

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9780077512613: Loose Leaf for Advertising and Promotion
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About the Author:

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

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George E Belch; Michael A Belch
Published by McGraw-Hill Education (2014)
ISBN 10: 0077512618 ISBN 13: 9780077512613
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Belch, George/ Belch, Michael
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George Belch
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