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Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
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Book Description McGraw-Hill Education, 2014. Condition: New. book. Seller Inventory # M0077512618
Book Description Irwin Professional Pub, 2014. Paperback. Condition: Brand New. 10 unbnd edition. 842 pages. 10.75x8.25x1.25 inches. In Stock. Seller Inventory # zk0077512618
Book Description McGraw-Hill Education, 2014. Loose Leaf. Condition: New. 10. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0077512618n