Loose Leaf for Advertising and Promotion

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9780077512613: Loose Leaf for Advertising and Promotion

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About the Author:

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

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Belch, George; Belch, Michael
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Book Description McGraw-Hill Education, United States, 2014. Loose-leaf. Book Condition: New. 10th. Language: English . Brand New Book. This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that s three whole punched and made available at a discount to students. Also available in a package with Connect Plus. Bookseller Inventory # BZV9780077512613

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Book Description McGraw-Hill Education, United States, 2014. Loose-leaf. Book Condition: New. 10th. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that s three whole punched and made available at a discount to students. Also available in a package with Connect Plus. Bookseller Inventory # BZV9780077512613

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