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"Connect Marketing" McGraw-Hill reinvents the textbook learning experience for the modern student with "Connect Marketing. Connect" s seamless partnership with the text s content allows instructors and students to go beyond the print world, and into the digital realm with complete confidence. "Connect"provides all of the "Connect Marketing" features in addition to: A media rich eBook that allows you to share your notes with students. Students can insert and review their own notes, highlight the text, search for specific information, interact with media resources.(Please note that in order for a student to use "Connect," the instructor will need to provide a "Connect" website to register the code. If the instructor is not using "Connect" in their class, the student will not be able to use "Connect.")"Biografía del autor:
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
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