MARKETING-CONNECT PLUS ACCESS

ISBN 13: 9780077561079

MARKETING-CONNECT PLUS ACCESS

3 avg rating
( 2 ratings by Goodreads )
 
9780077561079: MARKETING-CONNECT PLUS ACCESS
View all copies of this ISBN edition:
 
 

Brand NEW!!! Code has never been used. Buy with confidence! Book with code cost me like $175 when it first came out so its a bargain the price i'm selling it to you. Only code does not include the book

"synopsis" may belong to another edition of this title.

About the Author:

Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has also coauthored Marketing Research (2004, 2007). Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001–2007. Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference. Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Monsanto, McKinsey, Motorola, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Grewal, Dhruv; Levy, Michael
Published by McGraw-Hill Education
ISBN 10: 0077561074 ISBN 13: 9780077561079
New Quantity Available: 1
Seller:
ezBook
(Troy, MI, U.S.A.)

Book Description McGraw-Hill Education. PRINTED ACCESS CODE. Condition: New. 0077561074. Seller Inventory # Z085027

More information about this seller | Contact this seller

Buy New
US$ 12.96
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Grewal, Dhruv; Levy, Michael
Published by McGraw-Hill/Irwin (2013)
ISBN 10: 0077561074 ISBN 13: 9780077561079
New Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description McGraw-Hill/Irwin, 2013. Printed Access Code. Condition: New. Seller Inventory # DADAX0077561074

More information about this seller | Contact this seller

Buy New
US$ 20.00
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds