Connect® Marketing (www.mcgrawhillconnect.com)
Connect® Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. With a variety of assignments, and easy to use interface, Connect is the leading solution in assignment and assessment.
LearnSmart ensures your students are learning faster, studying more efficiently, and retaining more knowledge. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students' self-diagnoses of their proficiency, LearnSmart intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience.
Interactive Presentations within Connect are designed to reinforce learning by offering a visual presentation of the learning objectives highlighted in every chapter of the text. Interactive presentations are engaging, online, professional presentations (fully Section 508 compliant) covering the same core concepts directly from the chapter, while offering additional examples and graphics. These presentations teach students learning objectives in a multimedia format, bringing the course to life. They are a great prep tool for students – when a student is better prepared, they are more engaged and better able to participate in class.
Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learnt and receive immediate feedback. Instructors can customize these activities and monitor student progress. The following types of Interactive Applications were developed for M: Marketing 3e based on actual book-specific content.
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Dhruv Grewal (PhD, Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and Professor of Marketing at Babson College. In 2001 he was named co-editor of "Journal of Retailing." His research and teaching interests focus on marketing research, e-business, retailing, global marketing, pricing, and value-based marketing strategies. In 2005 he received the Lifetime Achievement in Behavioral Pricing Award at Fordham University. A "Distinguished Fellow" of the Academy of Marketing Science, Dr. Grewal has published over 65 articles in major academic journals, including "Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, " and "Journal of the Academy of Marketing Science." He has won several teaching awards and has been named co-chair of the 2006 Summer AMA Educator's Conference.
Michael Stephen Levy was a photographer for the Cleveland Plain Dealer for 16 years. Named Ohio s Photographer of the Year by the Ohio News Photographers Association on five different occasions, most recently in 2005, Levy left the newspaper and started Mike Levy Photography, LLC, where he is currently working. He is the author of Cleveland s Urban Landscape: The Sacred and the Transient (Kent State University Press, 2003).
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