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Connect® Marketing (www.mcgrawhillconnect.com)
Connect® Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. With a variety of assignments, and easy to use interface, Connect is the leading solution in assignment and assessment.
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Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learnt and receive immediate feedback. Instructors can customize these activities and monitor student progress. The following types of Interactive Applications were developed for M: Marketing 3e based on actual book-specific content.
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Dhruv Grewal (PhD, Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and Professor of Marketing at Babson College. In 2001 he was named co-editor of "Journal of Retailing." His research and teaching interests focus on marketing research, e-business, retailing, global marketing, pricing, and value-based marketing strategies. In 2005 he received the Lifetime Achievement in Behavioral Pricing Award at Fordham University. A "Distinguished Fellow" of the Academy of Marketing Science, Dr. Grewal has published over 65 articles in major academic journals, including "Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, " and "Journal of the Academy of Marketing Science." He has won several teaching awards and has been named co-chair of the 2006 Summer AMA Educator's Conference.
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