Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
With a new chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
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Connect Plus® Marketing gives students access to an integrated, media-rich eBook, allowing for anytime, anywhere access to the textbook. With each homework problem directly mapped to the topic in the book, the student is only one click away from the textbook. The eBook also includes a powerful search function that allows students to quickly scan the entire book for relevant topics. Students can access Interactive Presentations and test their knowledge through quizzes to enhance their learning experience. Students can highlight, take notes, or even access shared instructor’s notations to learn course material.
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Book Description Mcgraw Hill Publishers. Book Condition: New. Brand New, This item does not come with text book, contains only access code. Bookseller Inventory # 0077635639
Book Description McGraw-Hill Education, 2014. Printed Access Code. Book Condition: New. Bookseller Inventory # INGM9780077635633
Book Description McGraw-Hill/Irwin, 2014. Printed Access Code. Book Condition: New. Bookseller Inventory # DADAX0077635639