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Marketing by Kerin 12th edition
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About the Author:
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
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- PublisherIrwin Professional Pub
- Publication date2015
- ISBN 10 0077635787
- ISBN 13 9780077635787
- BindingLoose Leaf
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Marketing, 12th Edition
Published by
Irwin Professional Pub
(2015)
ISBN 10: 0077635787
ISBN 13: 9780077635787
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Marketing, 12th Edition
Published by
Irwin Professional Pub
(2015)
ISBN 10: 0077635787
ISBN 13: 9780077635787
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Marketing, 12th Edition
Published by
Irwin Professional Pub
(2015)
ISBN 10: 0077635787
ISBN 13: 9780077635787
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Paperback
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