Contemporary Advertising with ConnectPlus Access Card

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9780077701512: Contemporary Advertising with ConnectPlus Access Card
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NB: Please note that this material relates to the previous edition. CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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About the Author:

Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA,  Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.

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Other Popular Editions of the Same Title

9780071318389: Contemporary Advertising and Integrated Marketing Communications, 14th Edition

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ISBN 10:  0071318380 ISBN 13:  9780071318389
Publisher: McGraw-Hill Higher Education, 2012
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William Arens; Michael Weigold; Christian Arens
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0077701518 ISBN 13: 9780077701512
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