International Marketing with ConnectPlus Access Card

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9780077701529: International Marketing with ConnectPlus Access Card
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Profesor Emerito de la Universidad de Colorado en Boulder, recibio su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera academica en la Universidad de Colorado se ha desempenado como Jefe de la Division de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su ensenanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibio la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociacion de Marketing de Western Educador del Ano. John L. Graham

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Philip Cateora; John Graham
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0077701526 ISBN 13: 9780077701529
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