International Marketing with ConnectPlus Access Card

3.62 avg rating
( 16 ratings by GoodReads )
 
9780077701529: International Marketing with ConnectPlus Access Card

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Cateora, Philip; Graham, John
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0077701526 ISBN 13: 9780077701529
New Quantity Available: 1
Seller
Buyback Express
(Alton, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2012. Printed Access Code. Book Condition: New. BRAND NEW BOOK IN SHRINKWRAP!! SEALED ACCESS CARD INCLUDED!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000466672

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 646.92
Convert Currency

Add to Basket

Shipping: US$ 3.97
Within U.S.A.
Destination, Rates & Speeds

2.

Cateora, Philip; Graham, John
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0077701526 ISBN 13: 9780077701529
New Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2012. Printed Access Code. Book Condition: New. book. Bookseller Inventory # 0077701526

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 869.87
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds