Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin, 2012. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0077701720-2-4
Book Description Book Condition: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new supplements. CD's, Access codes, or other supplements are not included. Bookseller Inventory # 0078028922-BUNDLE-5360
Book Description Book Condition: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Bookseller Inventory # 551125
Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: Used: Good. Bookseller Inventory # 14930146
Book Description U.S.A.: McGraw-Hill/Irwin, 2012. Soft cover. Book Condition: Good. Dust Jacket Condition: Good. 5th or later Edition. Good condition, used in outstanding condition. Book is the US version. TEXTBOOK ONLY, not included ConnectPlus Access Card. Buy with confidence. In the unlikely event something should go wrong, you can contact us to assist with excellent customer service. We are very proud to be in this program as it allows us to offer the best customer experience possible. All orders shipped within 1 business day. Inventory subject to prior sale. Satisfaction guaranteed!! Expedite Shipping Available. Bookseller Inventory # ABE-14809409010
Book Description McGraw-Hill/Irwin, 2012. Book Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Expect delivery in 20 days. Bookseller Inventory # 9780077701727-4
Book Description McGraw-Hill, 2013. Book Condition: Used. 5th Edition. 5th Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Bookseller Inventory # 5732201U2
Book Description McGraw-Hill/Irwin, 2012. Paperback. Book Condition: Good. 5. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0077701720