Grewal, Dhruv; Levy, Michael Marketing

ISBN 13: 9780077729028

Marketing

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9780077729028: Marketing

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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Grewal, Dhruv; Levy, Michael
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Grewal, Dhruv; Levy, Michael
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Grewal, Dhruv; Levy, Michael
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Book Description 2015. Hardcover. Book Condition: New. 5th. 225mm x 284mm x. Hardcover. Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and captur.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 736 pages. 1.588. Bookseller Inventory # 9780077729028

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Grewal, Dhruv; Levy, Michael
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Book Description 2015. Hardcover. Book Condition: New. 5th. 225mm x 284mm x. Hardcover. Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Unde.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 736 pages. 1.588. Bookseller Inventory # 9780077729028

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Grewal, Dhruv; Levy, Michael
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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Book Condition: New. 5th Revised edition. 277 x 216 mm. Language: English . Brand New Book. Grewal/Levy s Marketing was designed for today s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy s Marketing is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content; Access to your instructor s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Progress dashboards that quickly show how you are performing on your assignments and tips for improvement; and, the option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing s assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be found here. Bookseller Inventory # AAZ9780077729028

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Grewal, Dhruv; Levy, Michael
Published by McGraw-Hill Education - Europe, United States (2015)
ISBN 10: 0077729021 ISBN 13: 9780077729028
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Book Description McGraw-Hill Education - Europe, United States, 2015. Hardback. Book Condition: New. 5th Revised edition. 277 x 216 mm. Language: English . Brand New Book. Grewal/Levy s Marketing was designed for today s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy s Marketing is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content; Access to your instructor s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Progress dashboards that quickly show how you are performing on your assignments and tips for improvement; and, the option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing s assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be found here. Bookseller Inventory # AAZ9780077729028

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Book Description McGraw-Hill Education, 2015. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9780077729028

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Grewal, Dhruv; Levy, Michael
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Book Description McGraw-Hill Education - Europe 2015-02-01, New York, 2015. hardback. Book Condition: New. Bookseller Inventory # 9780077729028

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