Marketing - Standalone book

3.42 avg rating
( 147 ratings by Goodreads )
 
9780077729028: Marketing - Standalone book
View all copies of this ISBN edition:
 
 

NOTE: Access code is NOT INCLUDED

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

Grewal Levy's Marketing is available through McGraw-Hill Connect, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

 

SmartBook - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.

Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.

Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.

The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

 

Connect Marketing’s assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes.

 

Complete system requirements to use Connect can be found here.


"synopsis" may belong to another edition of this title.

About the Author:

Dhruv Grewal, PhD, is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and is a Distinguished Fellow of the Academy of Marketing Science. He has coauthored Marketing Research and has published over 70 journal articles. He currently serves on editorial review boards for Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy and Marketing. He also served as co-editor of Journal of Retailing from 2001–2007. Professor Grewal has received the Sherwin-Williams Distinguished Teaching Award, SMA; the AMA Award for Innovative Excellence in Marketing Education; the AMS Great Teachers in Marketing Award; the Executive MBA Teaching Excellence Award; the School of Business Teaching Excellence Award; and the Virginia Tech Certificate of Recognition for Outstanding Teaching.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781308937151: MARKETING

Featured Edition

ISBN 10:  1308937156 ISBN 13:  9781308937151
Publisher: Mc Graw Hill Education, 2016
Softcover

9782765107378: Marketing

Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Dhruv Grewal Professor; Michael Levy
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Paperback Quantity Available: 10
International Edition
Seller:
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. International Edition , Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White.End Chapter Exercises may differ.No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # U_9789352606306

More information about this seller | Contact this seller

Buy New
US$ 20.15
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Dhruv Grewal Professor; Michael Levy
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Paperback Quantity Available: > 20
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Seller Inventory # UB_9789352606306

More information about this seller | Contact this seller

Buy New
US$ 17.23
Convert currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

3.

Grewal Levy
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Soft cover Quantity Available: > 20
International Edition
Seller:
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Condition: New. NEW - International Edition - ISBN 9789352606306 - Same Contents as in US edition - in english - 5ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code- unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Seller Inventory # HA4

More information about this seller | Contact this seller

Buy New
US$ 16.33
Convert currency

Add to Basket

Shipping: US$ 6.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

4.

Dhruv Grewal Professor; Michael Levy
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Paperback Quantity Available: 10
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. International Edition , Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White.End Chapter Exercises may differ.No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # DU_9789352606306

More information about this seller | Contact this seller

Buy New
US$ 20.15
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

5.

Dhruv Grewal & Michael Levy
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Condition: New. 5th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB_US_1466788

More information about this seller | Contact this seller

Buy New
US$ 22.19
Convert currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

6.

Dhruv Grewal And Michael Levy
ISBN 10: 0077729021 ISBN 13: 9780077729028
New PAPERBACK Quantity Available: 10
International Edition
Seller:
Book Arsenal
(Delhi, DELHI, India)
Rating
[?]

Book Description PAPERBACK. Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. We ship from India. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. Seller Inventory # 0077729021-ABab

More information about this seller | Contact this seller

Buy New
US$ 26.90
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

7.

Grewal Professor, Dhruv, Levy, Michael
Published by McGraw-Hill Education (2015)
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2015. Hardcover. Condition: New. Never used!. Seller Inventory # P110077729021

More information about this seller | Contact this seller

Buy New
US$ 84.20
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Grewal Professor, Dhruv, Levy, Michael
Published by McGraw-Hill Education (2015)
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Hardcover Quantity Available: 2
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2015. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0077729021

More information about this seller | Contact this seller

Buy New
US$ 99.43
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds

9.

Grewal Professor, Dhruv; Levy, Michael
Published by McGraw-Hill Education (2015)
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Hardcover Quantity Available: 1
Seller:
TEXTBOOKNOOK
(Knoxville, TN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2015. Hardcover. Condition: New. Brand New Text!!! Never Been Used!!! This text is totally clean with no writing at all!!!. Seller Inventory # 130837

More information about this seller | Contact this seller

Buy New
US$ 109.84
Convert currency

Add to Basket

Shipping: US$ 3.69
Within U.S.A.
Destination, rates & speeds

10.

Dhruv Grewal
ISBN 10: 0077729021 ISBN 13: 9780077729028
New Hardcover Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2015. Hardcover. Condition: New. 5th. Hardcover. Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Unde.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 736 pages. 1.650. Seller Inventory # 9780077729028

More information about this seller | Contact this seller

Buy New
US$ 150.11
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book