Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Education. PRINTED ACCESS CODE. Book Condition: Good. 0077801954 Book Only. No Code >>>> Same Day Shipping with Tracking. Bookseller Inventory # SKU1003747
Book Description McGraw-Hill Education. Book Condition: Good. 0077801954 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0077801954Z3
Book Description MCGRAW HILL/IRWIN PROFESSIONAL, 2013. HRD. Book Condition: Used - Very Good. Used - Very Good Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # I0-9780077801953
Book Description Book Condition: Very Good. This book is in good condition and ready for immediate shipment to any US location by an experienced seller. CDs and Access codes and other peripherals may not be included as is the case with most used books. Thanks for shopping with us. book. Bookseller Inventory # 649456
Book Description MCGRAW HILL/IRWIN PROFESSIONAL, 2013. HRD. Book Condition: Used - Very Good. Used - Very Good Book. Shipped from US in 4 to 14 days (standard) 3 to 8 days (expedited). Established seller since 2000. Bookseller Inventory # I0-9780077801953
Book Description McGraw-Hill/Irwin, 2013. Hardcover. Book Condition: Used: Good. 4. Bookseller Inventory # SONG0077801954
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800778019534.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800778019533.0
Book Description McGraw-Hill Education, 2013. Printed Access Code. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory # 0077801954D