A Preface to Marketing Management

3.32 avg rating
( 57 ratings by Goodreads )
 
9780077861063: A Preface to Marketing Management
View all copies of this ISBN edition:
 
 

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

"synopsis" may belong to another edition of this title.

About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781259251641: Preface to Marketing Management (Int'l Ed)

Featured Edition

ISBN 10:  1259251640 ISBN 13:  9781259251641
Publisher: McGraw Hill Higher Education, 2014
Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

J. Paul Peter; James H Donnelly Jr
Published by McGraw-Hill Education (2014)
ISBN 10: 007786106X ISBN 13: 9780077861063
New Soft cover Quantity Available: 2
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Education, 2014. Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition, International Edit. New, International Edition , 14th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 007786106X

More information about this seller | Contact this seller

Buy New
US$ 29.00
Convert currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Peter, J. Paul; Donnelly Jr, James H
Published by McGraw-Hill Education
ISBN 10: 007786106X ISBN 13: 9780077861063
New PAPERBACK Quantity Available: > 20
International Edition
Seller:
Ben's Book Shop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Condition: New. 007786106X Paperback. Book Condition: New. This is an International Edition. Brand new. Seller Inventory # INDMKT-9781259251641

More information about this seller | Contact this seller

Buy New
US$ 42.43
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

3.

Paul Peter and Jr, James H Donnelly
ISBN 10: 007786106X ISBN 13: 9780077861063
New Quantity Available: 1
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. Brand New, 14 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 5587

More information about this seller | Contact this seller

Buy New
US$ 33.09
Convert currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, rates & speeds

4.

J. Paul Peter; James H Donnelly Jr
ISBN 10: 007786106X ISBN 13: 9780077861063
New Paperback Quantity Available: 1
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: NEW. This is an International Global Edition. Brand new, Paperback, Different ISBN number and Cover Page with US Edition but content similar as US edition. Printed on High quality Glossy Paper with Color printing. This is NOT low cost printed in India Edition. DHL/Fedex/Aramex/USPS 3-7 days delivery. Tracking number provided. Legal to use despite any disclaimer as per US courts. No CD/Access code with this. We ship from multiple locations across the world depending upon inventory. Choose expedited shipping for Express delivery. Seller Inventory # GUB_9789814670067

More information about this seller | Contact this seller

Buy New
US$ 40.36
Convert currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

5.

Peter
ISBN 10: 007786106X ISBN 13: 9780077861063
New Quantity Available: 5
International Edition
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AINDN-18230

More information about this seller | Contact this seller

Buy New
US$ 51.10
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds

6.

J. Paul Peter, James Donnelly
ISBN 10: 007786106X ISBN 13: 9780077861063
New Paperback Quantity Available: 5
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 28525

More information about this seller | Contact this seller

Buy New
US$ 47.27
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

7.

Peter
ISBN 10: 007786106X ISBN 13: 9780077861063
New Quantity Available: 5
International Edition
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Seller Inventory # ABE-SEP-58694

More information about this seller | Contact this seller

Buy New
US$ 53.15
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

8.

Peter
ISBN 10: 007786106X ISBN 13: 9780077861063
New Quantity Available: 5
International Edition
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Seller Inventory # SHUB58694

More information about this seller | Contact this seller

Buy New
US$ 53.20
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

9.

Peter
ISBN 10: 007786106X ISBN 13: 9780077861063
New Softcover Quantity Available: 5
International Edition
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUSBNN-18230

More information about this seller | Contact this seller

Buy New
US$ 54.46
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

10.

Peter
ISBN 10: 007786106X ISBN 13: 9780077861063
New Softcover Quantity Available: 5
International Edition
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Seller Inventory # ABEUSAAUG18-58694

More information about this seller | Contact this seller

Buy New
US$ 56.02
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book