This specific ISBN edition is currently not available.View all copies of this ISBN edition:
McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.
"synopsis" may belong to another edition of this title.
Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University where he was a AMA Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year, and the 2015 Honors Professor of the Year at Arkansas State University. Shane's research has appeared in the Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is also the co-author of McGraw-Hill's new Principles of Marketing textbook that is being used by students across the country. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives. Shane is now the Dean of the College of Business and Professor of Marketing at Arkansas State University and lives in Jonesboro, ARK with his wife Jenifer and their two children, Andrew and Sarah.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education. Condition: Brand New. Softcover, International Edition. This is an International Edition. Seller Inventory # 37766316
Book Description Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 1 edition, , color Printing, Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Seller Inventory # 105575
Book Description U.S.A.: McGraw-Hill/Irwin, 2014. Soft cover. Condition: New. 1st Edition. This is an International Edition. Brand New. Softcover/Paperback. Color Printed on High-Quality acid free paper. Get book in 2-4 days . Seller Inventory # 904-MG-HUNT
Book Description Condition: Brand New. Brand New, 1 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 5575
Book Description McGraw-Hill Education. Hardcover. Condition: New. 0077861094 New hardcover book, barely cover wear. 1ST EDITION. DAILY SHIPPING!!. Seller Inventory # 92615-250
Book Description McGraw-Hill Education. Hardcover. Condition: New. 0077861094 New. Seller Inventory # JUNE8-2018-0204
Book Description McGraw-Hill Education, 2014. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0077861094
Book Description Hardcover. Condition: 11. Still wrapped,some shelf wear. HN-38[S 66]. Seller Inventory # SKU-S-0011255
Book Description McGraw-Hill Education, 2014. Softcover. Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Seller Inventory # d9780077861094
Book Description McGraw-Hill Education, 2014. Condition: New. book. Seller Inventory # M0077861094