Book by Belch, George, Belch, Michael
"synopsis" may belong to another edition of this title.
George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals
Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.
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Book Description McGraw-Hill/Irwin, 2012. Loose Leaf. Book Condition: New. Bookseller Inventory # P110077863844
Book Description McGraw-Hill/Irwin, 2012. Loose Leaf. Book Condition: New. Bookseller Inventory # DADAX0077863844
Book Description Irwin/McGraw-Hill, 2010. Hardcover. Book Condition: Brand New. 9th lslf/psc edition. 10.70x8.30x1.10 inches. In Stock. Bookseller Inventory # 0077863844