International Marketing with Connect Plus

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9780077971595: International Marketing with Connect Plus

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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About the Author:

John L. Graham is a consultant and Professor of International Business at The Paul Merage School of Business, University of California, Irvine.

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John Graham; Mary Gilly; Philip Cateora
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ISBN 10: 0077971590 ISBN 13: 9780077971595
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Cateora, Philip; Gilly, Mary; Graham, John
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