This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: Good. 007802885X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z007802885XZ3
Book Description McGraw-Hill/Irwin, 2013. Condition: Good. 3 Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP70006316
Book Description McGraw-Hill/Irwin, 2013. Condition: Good. 3 Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP70453295
Book Description McGraw-Hill/Irwin, 2012. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_233872967
Book Description McGrawhill, 2009. Paperback. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001196604
Book Description McGraw-Hill/Irwin, 2012. Paperback. Condition: Used: Good. Seller Inventory # SONG007802885X
Book Description McGraw-Hill/Irwin, 2012. Paperback. Condition: Used: Good. Seller Inventory # 15516423
Book Description McGraw-Hill/Irwin, 2012. Paperback. Condition: Used: Very Good. Solid binding. Good clean pages. Good clean cover-minor wear. Good softcover book. Seller Inventory # 38-42208txwc
Book Description McGraw-Hill/Irwin 2012-01-19, 2012. Paperback. Condition: Good. 3. 007802885X. Seller Inventory # 686763
Book Description Condition: Very Good. Ready for quick shipment to any US location by Experienced seller. CDs and Access codes may not be included as is the case with most used books. Seller Inventory # 614851