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Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
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Book Description McGraw-Hill Education, 2012. Soft cover. Condition: New. International Edition. [Brand New] [ International Edition] [Soft Cover] [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [NOT cheap Black & White version] [Occasionally, international textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking]. Seller Inventory # ABE-1504113050761
Book Description McGraw-Hill/Irwin, 2012. Softcover. Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Seller Inventory # C9780078028908
Book Description International Edition. Paperback. Condition: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Seller Inventory # in-us-9780078028908
Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 9780071326230
Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 9780078028908
Book Description McGraw-Hill Education, 2012. Hardcover. Condition: New. Never used!. Seller Inventory # P110078028906
Book Description McGraw-Hill Education, 2012. Condition: New. book. Seller Inventory # M0078028906
Book Description McGraw-Hill Education. Hardcover. Condition: New. 0078028906 NEW TEXTBOOK, SHIPS WITH EMAILED TRACKING FROM USA. Seller Inventory # Z0078028906ZN