Contemporary Advertising and Integrated Marketing Communications, 14th Edition

3.87 avg rating
( 68 ratings by GoodReads )
 
9780078028953: Contemporary Advertising and Integrated Marketing Communications, 14th Edition

Presenting Advertising as it is actually Practiced. Known for its current examples, the author’s ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

"synopsis" may belong to another edition of this title.

About the Author:

Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida.  He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory.

Professor Weigold has won many awards for both his teaching and scholarship. In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. That same year, he was awarded a Faculty Achievement Award by UF. In 2004, he was named the College's Teacher of the Year.

He is the author or coauthor of over 40 publications and numerous conference papers. He has received a College of Journalism and Communications Researcher of the Year award, and his research has been funded by organizations that include the Kaiser Family Foundation, the Shands Cancer Center, and NASA.

Professor Weigold's professional experience includes account planning at Fraily & Wilson, an Orlando advertising agency. He has also served as a consultant to a number of organizations, including KOBACO of South Korea, Unilever, Brown & Williamson, NASA, and many local clients.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Arens, William; Weigold, Michael; Arens, Christian
Published by U.S.A.: McGraw-Hill/Irwin (2012)
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Soft cover Quantity Available: 6
International Edition
Seller
usbookshops
(Odessa, TX, U.S.A.)
Rating
[?]

Book Description U.S.A.: McGraw-Hill/Irwin, 2012. Soft cover. Book Condition: New. International Edition. This is an International Edition. Brand New. Softcover/Paperback. Color Printed on High-Quality acid free paper. Get book in 2-4 days . Bookseller Inventory # 489

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.22
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Arens, William; Weigold, Michael; Arens, Christian
Published by McGraw-Hill/Irwin (2012)
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Softcover Quantity Available: 3
International Edition
Seller
Wal-Store
(Frisco, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2012. Softcover. Book Condition: New. "***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as ""Not for Sale or Restricted in US"" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7 business days. Please provides valid phone number with your order For easy delivery.". Bookseller Inventory # C9780078028953

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 88.00
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

3.

ARENS
Published by Mcgraw Hill Publishers
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0078028957

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 157.77
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

4.

Arens, William, Weigold, Michael, Arens,
Published by McGraw-Hill Education (2012)
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2012. Loose Leaf. Book Condition: New. Bookseller Inventory # P110078028957

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 164.88
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

5.

Christian Arens; Michael Weigold; William Arens
Published by McGraw-Hill Education (2012)
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2012. Loose Leaf. Book Condition: New. book. Bookseller Inventory # 0078028957

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 207.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

William F. Arens, Michael F. Weigold, Christian Arens
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2012. Loose-leaf. Book Condition: New. 14th Revised edition. 274 x 211 mm. Language: English . Brand New Book. Presenting Advertising as it is actually Practiced. Known for its current examples, the author s ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Bookseller Inventory # BZV9780078028953

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 208.47
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Arens, William/ Weigold, Michael/ Arens, Christian
Published by Irwin Professional Pub (2012)
ISBN 10: 0078028957 ISBN 13: 9780078028953
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Irwin Professional Pub, 2012. Paperback. Book Condition: Brand New. 14 unbnd edition. 722 pages. 10.50x8.25x1.00 inches. In Stock. Bookseller Inventory # 0078028957

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 249.13
Convert Currency

Add to Basket

Shipping: US$ 7.67
From United Kingdom to U.S.A.
Destination, Rates & Speeds