This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
"synopsis" may belong to another edition of this title.
Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.
"About this title" may belong to another edition of this title.
Book Description Mcgraw Hill Higher Education, 2013. Soft cover. Condition: New. International Edition. This is an INTERNATIONAL EDITION. Brand New, Soft Cover / Paper Back Textbook and is printed in English with a different ISBN and Cover Image with US Edition. The PHOTO and ISBN of the US Edition is for REFERENCE ONLY. The content and chapters are same as the US Edition. Printed on High Quality Color Glossy Paper which is same Paper Quality as Original US Edition. Some books may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost / quality Indian version book. The ISBN of the actual book on SALE is stated in the Bookseller INVENTORY #. Shipping is 3-5 Working days by DHL or Fedex With Tracking number. We do not ship to PO Box, FPO and APO addresses. Seller Inventory # 9780071318389
Book Description McGraw-Hill Education. LOOSE LEAF. Condition: New. 0078028957 Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed. Seller Inventory # Z0078028957ZN
Book Description McGraw-Hill Education, 2012. No Binding. Condition: New. Still in shrink wrap.This is a loose leaf.book.No binder. Seller Inventory # 90-store
Book Description McGraw-Hill Education, 2012. Loose Leaf. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780078028953
Book Description McGraw-Hill Education, 2012. Condition: New. book. Seller Inventory # M0078028957
Book Description McGraw-Hill Education, 2012. Condition: New. book. Seller Inventory # MB00HMVVRNE