William Arens M: Advertising:

ISBN 13: 9780078028960

M: Advertising:

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Good condition with normal wear. Supplemental materials such as CDs or access codes may NOT be included regardless of title. May have bookstore stickers on cover.

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About the Author:

Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA,  Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.

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William F. Arens, Christian Arens, Michael F. Weigold
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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Condition: New. 2nd edition. Language: English . Brand New Book. M: Advertising 2e was created with students and professors needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors. Seller Inventory # BZV9780078028960

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William F. Arens, Christian Arens, Michael F. Weigold
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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Condition: New. 2nd edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. M: Advertising 2e was created with students and professors needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors. Seller Inventory # BZV9780078028960

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Book Description Irwin Professional Pub, 2014. Paperback. Condition: Brand New. 2nd edition. 463 pages. 10.50x9.00x0.75 inches. In Stock. Seller Inventory # __0078028965

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Book Description McGraw-Hill/Irwin, 2014. Paperback. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780078028960

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